As I explore the charming flower-lined, uncrowded streets of Auvers, I wonder why aren’t there more tourists here? Sure there’s the occasional tour bus (usually Japanese). And French families who take their kids to see the famous landscapes they’ve probably unwillingly seen in museums. But certainly none of the multinational crowds and tourism enhanced wealth of a Les Baux, Nice, Arles or Avignon. There’s only one tiny souvenir shop in Auvers (more like a shack) and it’s only open on Saturday. That’s just wrong.
Most of the people I know have never heard of Auvers, let alone its history as an enclave of Impressionist painters. If they knew that some of their favorite paintings were created here, and that it remains virtually unchanged for the past 200 years, wouldn’t they come in droves? The question gnaws at my marketing mind. Here are a few ads I’ve come up with to sell Auvers as a destination.
But the appeal of Auvers is not limited to its history. It’s very close to Paris, but serene and beautiful. So maybe…
One thing that constantly amazes me about Auvers is the scent of flowers in the air. It changes from week to week. Two weeks ago it was lilacs. Now, it’s roses. Maybe I can appeal to the new age crowd.
Maybe a “Find Van Gogh’s ear” promotion…I’m just thinking out loud here.
Obviously, I’ve only scratched the surface here and will have to put some real thinking into marketing Auvers. But I won’t rest until I’ve come up with a way to turn this peaceful town I love into a hideous, overcrowded tourist trap I can’t wait to leave.
Filed under: advertising, Auvers sur Oise, Deep thoughts, Impressionists, marketing, tourism, travel, Van Gogh's grave Tagged: | advertising, advertising Auvers sur Oise, art, Auvers, day trips, France, Impressionists, marketing, tourism, Van Gogh, Van Gogh's grave